Dr. Jenelle Kim, DACM, L.Ac., is founder & formulator for JBK Wellness Labs. Dr. Kim is carrying on the medical knowledge and wisdom of her lineage, which is rooted in the teachings of the great Dr. Heo Jun (1539-1615), a royal doctor of the Joseon Dynasty (1392-1910). Dr. Heo Jun compiled the Dongui Bogam, a 25-volume medical encyclopedia, that was completed in 1613, with its basic theories based on the Yellow Emperor’s Inner Classic (Huangdi Neijing). Dr. Kim is the first female in her lineage to hold the treasury of her family’s proprietary Bi Bong® formulas that have been passed down for centuries and the first to share them on such a large scale. In order to preserve the medical history of her family and to further her love of medicine and her understanding of the human mind and body, Dr. Kim received her Doctorate in Acupuncture and Chinese Medicine. She is honored to have studied and practiced abroad training with some of the most respected doctors and herbologists of our time. Dr. Kim is devoted to integrating the medical wisdom and expertise of East Asia with the advancements of modern technology in order to touch and positively affect the lives of others. She is dedicated to her role of empowering women to be everything that they wish, and her mission to create a better world for the generations to come. She is the create of the world’s first hemp derived CBD skincare line, Cannabis Beauty Defined. She is also the formulator behind many of the products seen in stores and on the expo floor.